Концепции маркетинга в отношениях с заказчиками рекламных услуг (исторический аспект)</h1> <article> <h1>Концепции маркетинга в отношениях с заказчиками рекламных услуг (исторический аспект)</h1> <p>2013-10-10T00:06:19Z</p> <p class="MsoNormal" style="text-align: justify;"> </p> <p class="MsoNormal" style="text-align: justify;"> </p> <p class="MsoNormal" style="text-align: justify;"> </p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: medium;">Обратите внимание: </span><span style="color: #800000;"><strong style="font-size: medium;">правильный ответ - ТОЛЬКО ОДИН</strong>, </span><span style="line-height: 1.2;">наиболее подходящий из всех вариантов! </span></p> <p class="MsoNormal" style="text-align: justify;"> </p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">1. Не включен в систему маркетинга согласно концепции 4Р:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l4 level1 lfo20; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Product (продукт)</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l4 level1 lfo20; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Process</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">of</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">sales</span><span style="font-family: Calibri, sans-serif;"> (процесс продаж, обслуживание)</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l4 level1 lfo20; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Place (каналы распределения, места продаж)</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l4 level1 lfo20; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Promotion (продвижение)</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">2. Не включен в систему маркетинга согласно концепции 7Р:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l14 level1 lfo19; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">People (люди, персонал)</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l14 level1 lfo19; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Process (процесс предоставления услуги)</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l14 level1 lfo19; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Physical evidence (физическое окружение)</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l14 level1 lfo19; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Participation</span><span style="font-family: Calibri, sans-serif;"> (вовлечение клиента)</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">3. Не включен в систему маркетинга согласно концепции 12Р:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l1 level1 lfo18; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Program of loyalty (</span><span style="font-family: Calibri, sans-serif;">программы</span><span style="font-family: Calibri, sans-serif;">лояльности</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">) </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l1 level1 lfo18; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Politic</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">of</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">social</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">responsibility</span><span style="font-family: Calibri, sans-serif;"> (политика социальной ответственности) </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l1 level1 lfo18; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Points</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">of</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">feedback</span><span style="font-family: Calibri, sans-serif;"> (каналы обратной связи с клиентом)</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l1 level1 lfo18; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Physical evidence (физическое окружение)</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">4. Не включен в систему маркетинга согласно концепции 4С:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l7 level1 lfo17; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Cost (цена для потребителя, потребительская стоимость)</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l7 level1 lfo17; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Capability</span><span style="font-family: Calibri, sans-serif;"> (потенциальные возможности)</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l7 level1 lfo17; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Convenience (доступность для потребителя)</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l7 level1 lfo17; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Communication (коммуникации)</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">5. Не включен в систему маркетинга согласно концепции 4А:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l0 level1 lfo16; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Awareness (осведомленность) </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l0 level1 lfo16; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Ascendancy</span><span style="font-family: Calibri, sans-serif;"> (власть, доминирующее влияние)</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l0 level1 lfo16; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Affordability (доступность)</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l0 level1 lfo16; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Acceptability (приемлемость)</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">6. </span></strong><span style="font-family: Calibri, sans-serif;"><strong>Инновацией в рекламном менеджменте рекламного агентства Boase Massimi Pollitt являлось:</strong></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l3 level1 lfo15;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">внедрение системы планирования клиентских счетов</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l3 level1 lfo15;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">стимулировании конкуренции между сотрудниками</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l3 level1 lfo15;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">повышении премий менеджерам, заключившим максимальное количество контрактов</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l3 level1 lfo15;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">организация совместной работы творческих работников и эккаунт-менеджеров </span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">7. «Те, кто любит риск и стремится изыскать новые возможности для развития...» - так определял своего потенциального заказчика владелец РА:</span></strong></span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l6 level1 lfo14;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Dentsu</span></span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l6 level1 lfo14;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Hakuhodo</span></span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l6 level1 lfo14;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Asatsu</span></span></p> <p class="21" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt; mso-list: l6 level1 lfo14;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Tugboat</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;" lang="EN-US"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">8. «Мы постоянно должны удивлять и поражать...» - так определял суть отношений</span></strong><span style="font-family: Calibri, sans-serif;"> <strong>рекламного агентства с клиентом основатель РА: </strong></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l15 level1 lfo13;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Wieden & Kennedy </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l15 level1 lfo13;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">StrawberryFrog</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l15 level1 lfo13;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">KesselsKramer</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l15 level1 lfo13;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">180</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;" lang="EN-US"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">9. «Мы создаем окружающую среду для брендов» - так определял сущность деятельности специалистов коммуникативной сферы креативный директор РА:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l12 level1 lfo12;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Wieden & Kennedy </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l12 level1 lfo12;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">StrawberryFrog</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l12 level1 lfo12;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">KesselsKramer</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l12 level1 lfo12;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">180</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;" lang="EN-US"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">10. Цель рекламного агентства, по мнению У.Уэллса, состоит в:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l9 level1 lfo11;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">получении прибыли за счет коммерческой деятельности</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l9 level1 lfo11;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">добавлении продукту или услуге клиента ценности </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l9 level1 lfo11;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">получении прибыли клиентом </span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l9 level1 lfo11;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">добавлении ценности свои м услугам </span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">11. По статистике, средний срок партнерских отношений клиента и агентства составляет:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l17 level1 lfo10; tab-stops: 0cm;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">7-10 лет</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l17 level1 lfo10; tab-stops: 0cm;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">2-3 года</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l17 level1 lfo10; tab-stops: 0cm;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">1-2 года</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l17 level1 lfo10; tab-stops: 0cm;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">10-15 лет</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">12. Фактором принятия заказчиком решения о долгосрочном сотрудничестве с рекламным агентством является:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l13 level1 lfo9;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">возможность получения творческих услуг </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l13 level1 lfo9;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">планирование производства рекламных материалов</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l13 level1 lfo9;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">обладание рекламным агентством специфическим опытом</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l13 level1 lfo9;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">возможность собственным управления счетом </span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">13. Фактором принятия заказчиком решения о долгосрочном сотрудничестве с рекламным агентством является:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l10 level1 lfo8;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">объективность рекламного агентства в оценках рекламных кампаний заказчика</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l10 level1 lfo8;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">планирование и приобретение площади и времени в СМИ</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l10 level1 lfo8;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">потребность заказчика в специфических рекламных исследованиях </span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l10 level1 lfo8;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">возможность получения творческих услуг </span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">14. Фактором принятия заказчиком решения о долгосрочном сотрудничестве с рекламным агентством является:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l5 level1 lfo7;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">необходимость приобретение площади и времени в СМИ в сжатые сроки</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l5 level1 lfo7;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">планирование производства рекламных материалов с использованием материально-технической базы подрядчика</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l5 level1 lfo7;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">возможность управления собственным счетом</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l5 level1 lfo7;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">высокая эффективность организации рекламного процесса </span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;"> </span></strong><strong style="text-indent: -14.15pt; line-height: 1.2;"><span style="font-family: Calibri, sans-serif;">15. «Быть наиболее ценимым теми, кто превыше всего ценит товарные марки» - так формулировалась цель рекламного агентства:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l19 level1 lfo6; tab-stops: 0cm;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">BBDO</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l19 level1 lfo6;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Ogilvy & Mather</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l19 level1 lfo6; tab-stops: 0cm;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="text-indent: -14.15pt; line-height: 1.2; font-family: 'Courier New';" lang="EN-US"><span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="text-indent: -14.15pt; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">Young & Rubicam</span></span></p> <p class="MsoListParagraph" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l0 level1 lfo1; tab-stops: 0cm;"> </p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l19 level1 lfo6; tab-stops: 0cm;"><span style="font-size: medium;"><span style="text-indent: -14.15pt; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US"><span style="font-family: 'Courier New'; line-height: 19px;">o</span><span style="line-height: normal; font-family: 'Times New Roman';"> </span> </span><span style="text-indent: -14.15pt; line-height: 1.2; font-family: Calibri, sans-serif;">Wells Rich Green</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"> </p> <p class="MsoNormal"> </p> <p class="MsoList" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: .0001pt; margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">16. Рекламное агентство </span></strong><strong><span style="font-family: Calibri, sans-serif;" lang="EN-US">CKS</span></strong><strong></strong><strong><span style="font-family: Calibri, sans-serif;" lang="EN-US">Group</span></strong><strong><span style="font-family: Calibri, sans-serif;"> среди своих достоинств отдельно не выделяло:</span></strong></span></p> <p class="MsoList" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: .0001pt; margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l2 level1 lfo5;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">лидерство в новых средствах массовой коммуникации</span></span></p> <p class="MsoList" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: .0001pt; margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l2 level1 lfo5;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">высокий уровень творческого опыта</span></span></p> <p class="MsoList" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: .0001pt; margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l2 level1 lfo5;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">знание сложных технологий, обеспечивающих оказание услуг маркетинговой коммуникации быстро и эффективно</span></span></p> <p class="MsoListParagraph" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l2 level1 lfo5;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">высокую эффективность организации рекламного процесса </span></span></p> <p class="MsoList" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: .0001pt; margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"><strong>17. Стратегическим решением для развития бизнеса Publicis в период запрета на распространение рекламы посредством общественных радиостанций явилось:</strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l8 level1 lfo4;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">покупка негосудаственной радиостанции</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l8 level1 lfo4;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">покупка акций госудаственной радиостанции</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l8 level1 lfo4;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">продажа акций государственной радиостанции</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l8 level1 lfo4;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">продажа собственной радиостанции</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"><strong>18. Сущность «планирования сотрудничества» и «взаимосвязанного планирования» заключается в:</strong></span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l11 level1 lfo3;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">получении прибыли от дополнительных сервисов для клиента</span></span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l11 level1 lfo3;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">определении мероприятий по контролю за результатами деятельности агентства </span></span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l11 level1 lfo3;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">координации стратегий продвижения клиента </span></span></p> <p class="21" style="margin-left: 35.45pt; text-indent: -14.15pt; mso-list: l11 level1 lfo3;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">повышении эффективности координации действий представителей агентства и заказчика</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-align: justify; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">19. «… сотрудничать с каждым из клиентов минимум лет 20…» - так длительность отношений с клиентом оценивал:</span></strong></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l18 level1 lfo2;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">В.Оливетто</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l18 level1 lfo2;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Р.Сэвилл</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l18 level1 lfo2;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">Д.Графф</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify; text-indent: -14.15pt; mso-list: l18 level1 lfo2;"><span style="font-size: medium;"><span style="font-family: 'Courier New';">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;">М.Серпа</span></span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-family: Calibri, sans-serif; font-size: medium;"> </span></p> <p class="MsoNormal" style="margin-left: 35.45pt; text-indent: -14.15pt;"><span style="font-size: medium;"><strong><span style="font-family: Calibri, sans-serif;">20. В «… использовании знаний, позволяющих создавать коммуникации, воспринимаемые как способствующие достижению неординарных результатов в бизнесе» заключалась м</span></strong></span><strong style="font-size: medium; line-height: 19px;"><span style="font-family: Calibri, sans-serif;">иссия РА</span></strong><strong style="font-size: 16px; text-indent: -14.15pt; line-height: 1.2;"><span style="font-family: Calibri, sans-serif;">:</span></strong></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l16 level1 lfo1; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Price/McNabb</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-pagination: widow-orphan; mso-list: l16 level1 lfo1; tab-stops: 36.0pt;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Ammirati Puris Lintas</span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l16 level1 lfo1;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">TBWA Chiat/Day</span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 35.45pt; mso-add-space: auto; text-indent: -14.15pt; mso-list: l16 level1 lfo1;"><span style="font-size: medium;"><span style="font-family: 'Courier New';" lang="EN-US">o<span style="line-height: normal; font-family: 'Times New Roman';"> </span></span><span style="font-family: Calibri, sans-serif;" lang="EN-US">D'Arcy Masius Benton & Bowels</span></span></p> <p class="MsoNormal" style="text-align: justify;"> </p> <p class="MsoNormal"><span style="font-family: Calibri, sans-serif; font-size: x-small;"> <strong>ОТВЕТЫ:</strong></span></p> <p class="MsoNormal" style="margin-left: 1.0cm; text-align: justify;"><span style="font-size: x-small;"><span style="font-family: Calibri, sans-serif;">1. </span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Process</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">of</span><span style="font-family: Calibri, sans-serif;" lang="EN-US">sales</span><span style="font-family: Calibri, sans-serif;"> (процесс продаж, обслуживание). </span></span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;">2. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">Participation</span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;"> (вовлечение клиента). </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">3. Physical evidence (физическое окружение). </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;">4. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">Capability</span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;"> (потенциальные возможности). </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;">5. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">Ascendancy</span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;"> (власть, доминирующее влияние). </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">6. внедрение системы планирования </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">клиентских счетов. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;">7. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">Tugboat. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;">8. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">Wieden</span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;"> & </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">Kennedy. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;">9. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">StrawberryFrog. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">10. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">добавлении продукту или услуге клиента ценности. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">11. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">7-10 лет. </span><span style="font-family: Calibri, sans-serif; font-size: x-small;">12. обладание рекламным агентством специфическим опытом. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">13. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">объективность рекламного агентства в оценках рекламных кампаний </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">заказчика. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">14. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">высокая эффективность организации рекламного процесса. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;">15. </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">Ogilvy</span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;"> & </span><span style="font-size: 10px; line-height: 1.2; font-family: Calibri, sans-serif;" lang="EN-US">Mather. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">16. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">высокую эффективность организации </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">рекламного процесса. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">17. покупка негосударственной радиостанции. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; line-height: 1.2;">18. координации стратегий продвижения клиента. </span><span style="font-size: 10px; font-family: Calibri, sans-serif; text-align: justify; line-height: 1.2;">19. В.Оливетто. </span><span style="font-size: x-small;"><span style="font-family: Calibri, sans-serif;">20. </span><span style="font-family: Calibri, sans-serif;" lang="EN-US">Price/McNabb.</span></span></p> <p class="MsoNormal"> </p> <p> </p> <p class="MsoNormal"> </p> </article> </main></body></html>